How to Run a Complete SEO Audit

Learn how to run a thorough SEO audit, interpret the results, and present findings to clients in a professional format.

Step 1: Navigate to the SEO Audit tool

Go to SEO & Audit > Website Audit in the sidebar for a comprehensive check. You can also access individual tools like SEO Audit or the full multi-page crawler from Full Site Audit under "More SEO tools".

Step 2: Enter the target URL

Type the full website URL (e.g. https://example.com) and click Run Audit. LeadAuditPro will crawl the site and check over 30 technical and on-page factors.

Step 3: Review the overall score

The audit produces a letter grade from A (excellent) to F (critical issues). The score ring at the top gives you an at-a-glance summary. Below that, each category (Performance, Security, On-Page SEO, Mobile, Accessibility) has its own score breakdown.

Step 4: Examine individual checks

Scroll through the checklist. Each item shows a pass/fail icon, what was found, and why it matters. Red items are critical issues; amber items are warnings; green items are passing.

Step 5: Check Core Web Vitals

The Core Web Vitals section shows LCP, INP, and CLS metrics. These directly impact Google rankings. Note any red or amber metrics for your client report.

Step 6: Review backlinks

Switch to the Backlinks tab to see the site's link profile. Check for toxic links, low domain authority, and opportunities to build more quality links.

Step 7: Generate a client report

Click Export PDF to generate a white-labeled report. Go to Client Reports to customize the branding, add your logo, and include a personalized summary before sending.

Warning: Audit results reflect a point-in-time snapshot. If the client makes changes, re-run the audit to get updated scores before presenting results.

Expected outcome

A complete audit takes about 60 seconds to run. You will have a comprehensive technical SEO report that identifies specific issues, explains their impact on rankings, and provides actionable fix recommendations.

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