Every business returned by a search receives an automatic Lead Score from 0 to 100. The score estimates how likely a business is to need your services based on observable website and listing quality signals.
| Missing website | +25 points |
| No SSL certificate | +15 points |
| Slow load time (>3 s) | +10 points |
| No mobile viewport | +10 points |
| Missing title/meta/H1 | +5 each |
| Low reviews (<5) | +10 points |
Higher scores mean more issues — and more opportunity for you to offer value. You can customize the weight of each factor from Settings > Scoring Weights.
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